Kenya-based music service Mdundo has passed 36 million monthly active users (MAU), and is now prioritising hyperlocal markets to enhance the reach and impact of both its artists and advertisers, focusing on tailored content in key regions across the continent. Launched in Kenya in 2013, Mdundo has become Africa’s leading pan-African music service, dedicated to providing music easily and legally across Africa. The company listed its shares on the Nasdaq First North Growth Market Denmark in 2020, and subsequently saw a big boost in uptake, with 30.8 million monthly active users listening to music from over 172,000 content providers. By localising content, Mdundo also adds incremental value to its advertising clients. “Our commitment is to deliver consistent and meaningful earnings, helping individual artists grow while fostering the broader development of Africa’s music industry,” said Martin Nielsen, CEO of Mdundo.

Source: The North Africa Journal October 11, 2024 15:39 UTC