Here at home, the Kenya Open has played a substantial role in promoting Kenya—and Africa— as a global golfing and sports tourism destination. As the Kenya Open graduates from the European Challenge Tour to join the Elite European Tour this year, it places Kenya firmly on the global map as a world-class sporting destination. Over the past nine years, Barclays Bank of Kenya has worked hand-in-hand with Kenya Open Golf Limited to grow the profile and stature of the tournament—and we are now seeing the fruits of those efforts. The Kenya Open has become an asset for the country and the continent as a whole. On our journey to Absa in Kenya, our business aims to continue to support the Kenya Open Tournament.

Source: The Star March 14, 2019 21:01 UTC