(Photo: Reuters)Kenya Breweries Limited has unveiled an online campaign aimed at promoting responsible consumption of alcohol. In the campaign, the firm has partnered with taxi hailing app Uber and aims at dissuading revelers from drinking and driving. Part of the campaign will include offering up to 50 rides home on weekends and holidays in partnership with Uber. According to East African Breweries Limited Corporate Affairs Manager, Maryann Nderu, ‎ the move seeks to give young revelers alternatives other than drinking and driving. Coupled with the millenials boundary-pushing tech savvy, eagerness on new experiences which has spurred their interaction with social media, the value of responsible drinking amongst young revelers.

Source: Standard Digital March 10, 2017 20:03 UTC