Kenyan influencer marketing platform Wowzi has partnered Mastercard and Masria Digital Payments in a US$2.04 million deal aimed at transforming the financial management landscape for content creators through innovative digital card solutions. The well-backed startup has now signed a five-year deal with Mastercard and MDP that wull see it provide Wowzi content creators with access to a range of digital card benefits. Leveraging MDP’s expertise in digital payments, these cards are designed to offer content creators a seamless and secure user experience, simplifying both online and offline transactions. “Our journey has always been driven by the belief that content creators are the heartbeat of the digital age. “We are dedicated to being at the forefront of technology solutions that cater to the unique needs of content creators.

Source: The North Africa Journal June 13, 2024 15:23 UTC