Kylie: We have learned what the customer wants and what she gravitates towards through trial and error. Now we love to offer our core basics and then sprinkle in the fun statement items. Kendall: I agree with Kylie – the foundation of the collection remains tried and true basics with a twist. Creating the statement pieces and having our customers love them is like icing in the cake. Kylie: Creating a brand takes time and the key is listening to our customers and creating newness each season in categories she loves from us.

Source: Los Angeles Times July 07, 2017 21:00 UTC