Totara Estate, the birthplace of the country’s frozen meat industry. That is the message from Meat Industry Association chief executive Sirma Karapeeva to all levels of the red meat sector, from the farming community through to processors and other industry organisations. Since taking on the role in April 2020, in the middle of the first outbreak of Covid-19, it has been a baptism of fire for Ms Karapeeva. MIA is the voluntary trade association representing New Zealand’s red meat processors, marketers and exporters. Meat Industry Association chief executive Sirma Karapeeva.

Source: Otago Daily Times May 29, 2022 22:33 UTC