Kazyon, belonging to Egyptian joint stock company Tawfeer for Food Products, is a supermarket chain that is considered the largest hard discounter supermarket in Egypt. Kazyon has been present in the Egyptian market since November 2014 and has quickly been able to spread across Egypt, reaching a large number of customers. Daily News Egypt sat with the marketing head of Kazyon, Ismail Hafez, who stressed that Kazyon is characterised by its ongoing offers and relatively low prices almost all year long, helping it grow. First, Kazyon is present almost everywhere now with its large number of branches. Moreover, Kazyon is becoming popular and recognisable over time, which means that the number of our customers increases every day.

Source: Daily News Egypt March 20, 2017 06:11 UTC