Narendra Modi used Kannada idioms, historical figures, historical symbols to connect with the common man. Krishna and earlier by Devaraj Urs despite them being known either for social engineering or for throwing up new political cultures. Further, the experiment of social engineering by forming AHINDA did not yield much political benefit. Modi used Kannada idioms, historical figures, historical symbols to connect with the common man. This election will become the harbinger of new social engineering, alternative political culture, and political and social narratives in the days to come.

Source: Mint May 15, 2018 17:26 UTC