Rapper Kanye West. After a long hiatus of not interacting or posting any activity on his social pages since late last year and consequently deleting his Instagram, Twitter accounts, Mr Kanye West is back. Kanye's return to social media may be viewed as a strategic move to market his 10th studio album 'Donda' to his millions of followers on social media. The album is named after his late mother and then business manager, Donda West, who met her demise 14 years ago, aged 58. Currently, Kanye has over 5.5 million followers on Instagram and only follows his ex-wife Kim Kardashian West.

Source: Standard Digital July 21, 2021 07:52 UTC