Gap breached its agreement with West by not selling the Yeezy Gap-branded products at its brick-and-mortar outlets and failing to open dedicated stores for the brand, the letter, viewed by Reuters, said. The company can sell existing Yeezy Gap stocks until the sell-off period, the letter said. West, known as Ye, in 2020 signed a 10-year deal with Gap to create a line of clothing under the Yeezy Gap brand. Ties between West and Gap have been increasingly strained recently. Gap has been struggling to protect margins and pull in sales, blaming inflation and outdated styles at its Old Navy brand.

Source: Wall Street Journal September 15, 2022 19:23 UTC