KTC pins its Q4 hopes on tourism subsidiesJanejit Ladpli, KTC's vice-president for travel and leisure marketing. SET-listed Krungthai Card (KTC) hopes tourism subsidy campaigns will spur domestic trips and drive travel spending via its cards in the fourth quarter. Tourism-related expenditure via KTC cards in 2019 was 18 billion baht, before plunging to 9.3 billion last year. The slowdown of 2020-21 saw tourism spending fall out of the top 10 for KTC cards. Ms Janejit believes tourism confidence will return in 2022 along with tourism spending.
Source: Bangkok Post September 10, 2021 22:41 UTC