KLM has announced a significant evolution in its brand strategy with the introduction of ‘Travel Well’, its new platform designed to enrich the travel experience for every passenger. Underpinned by a dedication to enhance the meaningfulness of travel journeys, Travel Well embodies KLM’s commitment to foster genuine connections with travellers. Recent research by KLM and Norstat reveals a growing trend among travellers, with 75% expressing a desire for more meaningful travel experiences. By facilitating convenient, comfortable and affordable travel, KLM supports the appreciation for other cultures and fosters bridges between people and societies. Meaningful travel also serves as a catalyst for building trust and forging valuable business relationships that extend beyond borders and boardrooms.

Source: Daily Nation June 21, 2024 10:16 UTC