Sakechai Choomuenwai, vice president of Yum Restaurants Thailand, Co, Ltd, said KFC, after 35 years in Thailand, wanted to express its brand originality and amplify the market perception of KFC as beyond food. Double Down consists of two pieces of crispy-fried chicken attached to each other with smoked chicken, cheddar cheese and condensed My Hot sauce stuffed in between. Double Down, a combination of crispy, sour and spicy ingredients, costs Bt89 per piece with limited serves per person.

Source: The Nation Bangkok May 29, 2019 13:41 UTC