articleKFC is cleaning up its act and dropping the iconic "finger lickin' good" slogan as the coronavirus health crisis continues. For example, KFC in the U.K. and Ireland will reportedly be blurring out the words "finger lickin'" on some of its marketing materials, as opposed to removing said marketing materials altogether. The website for KFC in the U.K. and Ireland also directs customers to a message telling them to "ignore" the catchphrase. The chain previously caught heat for the “finger lickin' good” slogan this spring amid the ongoing outbreak. The marketing pitch was criticized in the U.K. as “irresponsible” as it potentially “encourages behavior that might increase the chances of coronavirus spreading,” e.g, touching the face.

Source: The North Africa Journal August 24, 2020 19:21 UTC