KFC Is Temporarily Dropping Its 'Finger Lickin' Good' Motto Citing Concern for Its Hygienic Implications Amid the Coronavirus Pandemic - News Summed Up

KFC Is Temporarily Dropping Its 'Finger Lickin' Good' Motto Citing Concern for Its Hygienic Implications Amid the Coronavirus Pandemic


August 26, 2020 2 min readThis story originally appeared on Business Insiderwill temporarily suspend its "Finger Lickin' Good" slogan citing hygienic concerns amid the ongoing coronavirus pandemic. The slogan suspension is featured as part of an ad campaign in certain countries, with the brand blurring out the words "finger lickin'" from the company's iconic motto. The company said in a statement that the slogan "doesn't feel quite right" as health experts urge people to wash their hands and avoid touching their faces and mouths to prevent infection. "We find ourselves in a unique situation — having an iconic slogan that doesn't quite fit in the current environment," Catherine Tan-Gillespie, global chief marketing officer at KFC, said in a statement. KFC has used the "Finger Lickin' Good" slogan for more than 60 years.


Source: The North Africa Journal August 26, 2020 16:07 UTC



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