LOONA on the red carpet of KCON 2019 LA. Courtesy of CJ ENMOne of the K-pop industry’s biggest executives is lending a hand to one of the scene’s most promising groups in a rare display of crossing company lines. Lee Soo-Man, a longtime pioneer in the K-pop world with his namesake SM Entertainment since the ‘90s that has helmed generation-defining acts like H.O.T, BoA, TVXQ!, Girls’ Generation, EXO and more, has been confirmed to lending his vision and producing skills for the first artist outside of his company. LOONA had nothing but kind words to say for Lee’s contributions. “We want to express our gratitude to producer Lee Soo-Man” member Yves told the press (according to a translation from Soompi).

Source: Forbes February 05, 2020 09:10 UTC