Most recently joining Colón in her mission to fix this market mismatch is Savannah James. James recently formally partnered Colón as both an investor and co-owner of K+ Organics. James was inspired to join the company after experiencing a lack of healthy products for children in the supermarket aisle. Specifically the sports drink market has been observing strong growth in recent years. In addition to its products representing market trends, K+ Organics' leadership is symbolic of the increase in female-owned businesses in the U.S. over the past decade.

Source: Forbes May 11, 2018 16:41 UTC