Juul Labs Inc. told staff this week it may exit the South Korean market and has postponed its planned launch in New Zealand, as the troubled e-cigarette company scales back its expansion outside the U.S. The company aggressively pushed to enter new markets last year, but, in the rush to expand, it made missteps that resulted in embarrassing setbacks, according to current and former employees. In China, for example, online retailers pulled Juul off their sites just days after the company had launched there.

Source: Wall Street Journal January 16, 2020 03:00 UTC