Now, after making billions of dollars and joining forces with Big Tobacco, Juul is billing itself as a public-health crusader. Juul is far from the first company to attempt a humanitarian makeover. But in Juul’s case, revisionist history is particularly important, because the way Juul markets itself is central to the question of how it should be treated. But if you believe that Juul had a noble anti-cigarette mission all along, it’s easier to excuse its missteps as the product of innocent naïveté. Unfortunately for Juul, plenty of evidence suggests that the company didn’t always take its public health agenda so seriously.

Source: New York Times January 11, 2019 09:56 UTC