However, in a country still trying to discover entertainment options other than cinema, challenges for the live music scene persist. And while investment in individual shows can vary from Rs10 lakh-Rs 3 crore and about Rs20-30 crore in case of top international artistes, the challenges range from logistics to required government approvals to investment. Jain says they have closed bookings at between 60,000-70,000 tickets for the Bieber concert and are still in negotiations with multiple brands for sponsorship. Despite challenges, as the continuing agreement of artistes to perform reflects, there is a market for live music in India. I feel it’s going to evolve even further into bigger stage shows and considering how we plan to execute the Bieber concert and the response we’ve already been getting, it’s only looking positive,” said Jain who estimates the Bieber concert to cost about $ 2 million and emerge decently profitable.

Source: Mint March 27, 2017 05:15 UTC