Justenough JustinsultsThe Holy Grail of advertising is finding a big idea. Pierre Poilievre and his advisors have found one: JustinsultsThe premise is simple. Given social media’s undeniable role in influencing voters, these Justinsults portmanteau words offer opportunities to create highly engaging Wordle-type word games on Facebook. What better way to vent your frustrations while being creative than to come up with your own Justinsults and share them with your followers? The Liberals no doubt consider these word games a great Justinjustice, but it’s not a game.

Source: National Post February 10, 2023 15:25 UTC