(Shutterstock)Just looking at something that reminds us of coffee can cause our minds to become more alert and attentive, according to a new University of Toronto study. “People often encounter coffee-related cues, or think about coffee, without actually ingesting it,” says Maglio, an expert on consumer behaviour. Across four separate studies and using a mix of participants from Western and Eastern cultures, they compared coffee- and tea-related cues. They found that participants exposed to coffee-related cues perceived time as shorter and thought in more concrete, precise terms. Maglio speculates that the association between coffee and arousal is not as strong in less coffee-dominated cultures.

Source: The Telegraph April 02, 2019 11:26 UTC