Jumbotail will use the fresh funds to grow its supply chain, integrate the Jumbotail platform with point of sale (PoS) machines and with farmers, onboard new fast-moving consumer goods (FMCG) brands and hire new talent. The online marketplace also has a fully integrated supply chain network of its own and a last-mile storefront delivery service. There are about 12 million kirana stores in India, controlling more than 95% of the $350 billion food and grocery market. Jumbotail is one of several startups in the business-to-business (B2B) wholesale supply space focused on kirana stores and other mom-and-pop store formats. Behemoths like Reliance Jio, Amazon and Walmart are also competing with tech startups to supply wholesale inventory to kirana stores.

Source: Mint June 12, 2019 10:31 UTC