LAHORE – Pakistan’s B2B e-commerce startup Jugnu has launched its Buy Now, Pay Later solution for SME retailers. Part of the larger Sarmaya Partner Programme, the BNPL solution is geared towards addressing the challenge posed by limited working capital and lack of financial inclusion for SME retail by offering easy access to credit. This announcement comes shortly after Jugnu entered a strategic alliance with Mena based B2B E-Commerce giant SARY, raising $22.5 million in its series A. With Sarmaya Partner Programme, we can further our mission of SME enablement through data driven lending and continue elevating retailers on the Jugnu app,” said Sharoon Saleem, Co-founder and CEO of Jugnu. Umair Farrukh, Jugnu’s Head of Finance who’s also leading this project further expanded on the vision for Sarmaya Partner Programme.

Source: The Nation May 12, 2022 05:21 UTC