I saw this play out in real-time as I started to scout the first Jollibee to land in the D.C. market, right next door to a Jersey Mike’s Subs in a strip center that’s set apart but somehow still part of the Westfield Wheaton mall. When I started posting photos to the usual social channels, most folks were genuinely excited by the prospect of a Jollibee in their neighborhood. But there were a few sniping comments that grated on me perhaps more than they should have: that the menu looked like nothing special; that no one should ever stand in line for fast-food chain; that they’ll file Jollibee under the category of Places a Professional Critic Can Visit So They Don’t Have To.

Source: Washington Post July 05, 2021 12:56 UTC