JOLLIBEE Foods Corp. (JFC) said Wednesday it respects the decision of the Intellectual Property Office of the Philippines (IPOPHL) granting Jolliville Holdings Corp. the right to register its logo and corporate name. IPOPHL announced Tuesday that it reversed the decision of its Bureau of Legal Affairs which ruled in favor of JFC to block Jolliville from registering its trademark. In September 2014, IPOPHL-BLA Director Nathaniel Arevalo ruled in favor of Jollibee, a decision that compelled Jolliville to file for an appeal. The Jolliville mark is not confusingly similar to Jollibee, IPOPHL said in its latest decision. Jolliville was in the night club business before branching out into the real estate business with Jolliville Realty and Development Co. Inc. in September 1986.

Source: Manila Times July 05, 2017 16:52 UTC