John Lewis has been reprimanded by the advertising watchdog for running a Black Friday promotion offering the Apple Watch on sale, only to pull it from its website until the next day when it was marked up to full price. The ruling is a blow to the reputation of John Lewis, which prides itself on its clean corporate image. In November, a promotion ran on johnlewis.com advertising the Apple Watch at £249 as part of its promise to match competitors’ prices. John Lewis admitted that it might have stopped selling the discounted Apple Watch online sooner than it could have done. We told John Lewis Partnership to ensure they dealt fairly with consumers in future.

Source: The Guardian March 08, 2017 06:56 UTC