‘This is the story of a little girl called Bridget who loves to bounce,” says the John Lewis website as it introduces its new Christmas advert. She’s put in the hours, endlessly springing up and down on her bed as her dog Buster watches from the sidelines. Perhaps the John Lewis brain-trust got together and looked around them. But this year has been such a domino stack of heartbreaking disappointment that John Lewis wouldn’t have had to do much to make everyone cry. John Lewis, you’ve done the impossible.

Source: The Guardian November 10, 2016 09:50 UTC