But TVNZ spokeswoman Georgie Hills says it is the first time 100 per cent funding from one backer has been used in prime time. Related Content John Drinnan: Here come the crunch points John Drinnan: Amazon video move means more competition for Sky TV John Drinnan: Why plug fast food? The wider Kiwibank marketing campaign would be more than that. Looking for a signContent marketing is mainstream in media nowadays, but a key issue is the transparency and labelling of marketing content. David Kidd, BNZ head of marketingAnother bank, the BNZ, has looked at a similar scheme for 100 per cent funding a TV show.

Source: New Zealand Herald January 26, 2017 18:21 UTC