NEW DELHI: The recent start of pre-booking for Reliance Jio’s much-touted 4G feature phone—JioPhone—is another disruptive ploy of Mukesh Ambani-owned company. Reliance Jio 's stormy entry into $26 billion Indian telecom market riding on big freebies last year changed rules of the game. Vodafone India has bundled voice plans and cashback with 2G feature phones from China’s itel in a first-of-its-kind deal for India’s No. Ambani is reportedly in talks with the engineers of WhatsApp for a light-mode version of the popular messaging app for JioPhone. Idea and Intex are already working on affordable Android-based smart feature phones that can support Facebook and WhatsApp.

Source: Economic Times August 26, 2017 07:48 UTC