Mercedes announced a new partnership with Ineos yesterday which sees Jim Ratcliffe get involved in F1 for the first time. Britain’s third richest man is hoping to help the team win a seventh title in a row - as lead driver Lewis Hamilton also hunts down a seventh, and record-equalling, world title. Ratcliffe’s involvement sparks intrigue as he takes another sport into his portfolio to join athletics, sailing, football and cycling. And yesterday, speaking at the launch, he admitted he was interested in the way Red Bull - a Mercedes rival - had used the sport to increase their image. “We have been petrochemicals, oil and gas historically and didn’t have an image or name because it was business to business,” he said.

Source: Express February 11, 2020 09:00 UTC