JetBlue's London Strategy Is A Huge Gamble That's Really Not All That Much About London - News Summed Up

JetBlue's London Strategy Is A Huge Gamble That's Really Not All That Much About London


But for JetBlue service to London from both JFK and Boston isn’t only about London. It could make a mistake by picking the wrong London airport, or the wrong plane to serve London. But those decisions, which must complement one another, have the potential to make or break the airline’s strategic advance into the London market. But the carrier that for decades dominated the New York business travel market continues to dominate travel of all kinds, along with its alliance partner, British Airways, between New York and London. And that’s the biggest business travel market in the world, and a market that the American/BA alliance can be expected to defend to the death.


Source: Forbes April 12, 2019 10:07 UTC



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