Billionaire businessman Jeff Bezos is launched with three crew members aboard a New Shepard rocket on the world's first unpiloted suborbital flight. It represents Blue Origin's first crewed flight to space. Bezos, founder of e-commerce company Amazon.com Inc (AMZN.O), and his brother Mark Bezos, a private equity executive, were joined by two others. Daemen, Blue Origin's first paying customer, is set to study physics and innovation management in the Netherlands. The launch was witnessed by members of the Bezos family and Blue Origin employees, and a few spectators gathered along the highway before dawn.

Source: Standard Digital July 20, 2021 13:30 UTC