Diesel is best known for its high-end denim and was vital to the rise of premium jeans. Designer denim had a resurgence in the early 2000s as shoppers flocked to brands including Diesel, 7 For All Mankind and True Religion to shell out $200 or more on a pair of fashion-forward jeans. Profitable until 2008, Diesel USA was just recovering from the recession when certain decisions made by prior management started to catch up with it, according to court papers.

Source: Los Angeles Times March 05, 2019 19:07 UTC