At least they didn't preinstall it the way Apple did with U2's album. The year after that historic deal with Samsung, Jay-Z launched TIDAL in 2014. If he viewed iTunes as the competition, he would have built a mediocre app to be competitive. Identifying piracy as the competition forced Ek to prove how great a streaming app could be. It should read “TIDAL · Jay-Z Wants A Bigger Cut.”He almost pulled it off too.

Source: Forbes July 05, 2017 16:52 UTC