In this role, Baron will lead the development and execution of revenue‑driving sales strategies across AMC Networks’ linear, digital, CTV, and streaming platforms. He will oversee the direct response sales organization, drive new and existing business opportunities, lead and mentor the sales team, and collaborate cross‑functionally to deliver high‑performing campaigns. “Jason brings a rare combination of deep performance marketing expertise and a real understanding of how to build and motivate teams,” Krok said. Discovery, most recently serving as senior vice president of direct marketing media and podcasting advertising sales. Discovery, Baron integrated linear and digital direct response sales teams, leading to significant revenue expansion across the portfolio.

Source: CNN March 23, 2026 17:35 UTC