A city in Japan has been forced to pull a online promotional video intended to boost the local eel industry following criticism that it demeaned women. After apparently spending a year being fattened up, she dives into the pool and transforms into an eel, offering a cheery “Goodbye” as she swims away. Seconds later viewers are treated to a close-up of eel being cooked on a barbecue grill. The ad went viral before it was withdrawn by Shibushi city on the south-western island of Kyushu. Another called on the local government to “take down this sexist video”.

Source: The Guardian September 27, 2016 03:33 UTC