Japan companies seek hipness through teens posting to VineTOKYO — What’s helping turn Japanese youngsters into stars on Vine, the Twitter-owned social network devoted to looping, six-second video clips, is the stodginess of this nation’s business world. In this June 30, 2016 photo, Hayatto Noguchi, Japanese Vine artist, shows his work on a smart phone during an interview with The Associated Press in Tokyo. That reflects the sentiments of many of the Japanese Vine stars, who see their influence on Vine as a springboard for other online or film careers. Companies attempting to appeal to Japanese youngsters are getting help from teenage stars on Vine, the social network devoted to six-second videos. “They know how to build their personalities online.”Vine translated well in Japan, unlike other companies that had a culture clash.

Source: Manila Bulletin July 18, 2016 03:45 UTC