TOKYO—Crown Prince Naruhito will get more than a new title when he ascends the Japanese throne on May 1. He will also swap a Rolls-Royce for a new set of wheels—a Toyota. The emperor won’t be riding in any old Corolla. Unbeknown to most Toyota Motor Corp. customers around the world, Japan’s biggest car maker has a superluxury model available only in its home country, and then only to an upper crust that includes the imperial family and corporate chieftains.

Source: Wall Street Journal April 27, 2019 12:00 UTC