Here are his eight steps to concluding a successful negotiation, a guide he thinks could work effectively in football. I would be finding out what you need, why you need it and what you hope to achieve with it. Liverpool knew they would lose Fernando Torres in the window of 2011 - was Andy Carroll for £35m a Plan B signing? A lot of negotiators operate in the same way and do the same things, again and again. If it comes across that I really need the deal, I have given away a lot of power.

Source: BBC January 13, 2021 07:52 UTC