When Diet Coke last month revealed it had hired Fifty Shades of Grey star Jamie Dornan as its brand ambassador, a return to its voyeuristic ads of the 1990s seemed implicit. However, its latest campaign defies expectations insofar as the model-turned-actor keeps his kit on for once. The ad shows Dornan taking a dip in his local lido – dressed in a full-length wetsuit, rather than budgie smugglers – as he ponders what “taste” means to people. Whatever floats your boat,” says Dornan, unfazed, as he floats across the pool on an inflatable unicorn. Fifty Shades fans might be disappointed to see less of Dornan than they hoped to, but the ad’s inclusive message is likely to appeal to a new generation of Diet Coke drinkers.

Source: The Star October 18, 2024 15:03 UTC