Video will play in Play now Don't auto playNever auto playFilm-maker James Cameron is fronting a new $11 million-plus campaign to market this country overseas. Cameron made Hollywood's two top grossing films and appears in the campaign at South Island spots with his wife Suzy Amis Cameron. Bowler said Tourism NZ approached Cameron last year, through contacts in the film industry. "Having someone of the calibre of James Cameron sharing his personal stories and insights while exploring some of New Zealand's most beautiful places is of immeasurable value for New Zealand." Related Content One small step for Mahia, one giant leap for NZ Wellington runway fears shot down by Court Video James Cameron promotes NZWatch: Behind the scenes with James Cameron and Tourism NZTourism New Zealand chief executive Kevin Bowler said the main filming took place over three days in January.

Source: New Zealand Herald July 12, 2016 18:56 UTC