[Wiberforce Okwiri, Standard]Urban Millennials and Gen Z’s earnings are relatively good and that makes them a good target for advertisers. They are categorized as people aged 25 to 35 years while Gen Zs are those within 18 to 24 years of age. From the statistics, 27 per cent of the respondents voted for Jalang’o as their favourite influencer, followed by Churchill (24 per cent) and Eric Omondi (22 per cent). A lot of millennials and Gen Zs spend more than four hours a day on social media compared to radio and TV. From the statistics, a huge percentage of youths (21) visit YouTube to consume content created by different television brands.

Source: Standard Digital June 02, 2023 14:06 UTC