Jake BeniflahGet ready for seismic changes in multicultural media and advertising, says Dr. Jake Beniflah. He argues multicultural plans should be placed at the center of mainstream advertising in The Big Shift: Redefining Marketing in a Multicultural America (Center for Multicultural Science, 2020). Our research has found that an estimated 80% of Spanish language linear television doesn’t reach Latino millennials. Why is there resistance to making the big shift among marketers and media companies? Based upon what you’re saying, what’s the future of the multicultural media and marketing industries?

Source: Forbes January 25, 2021 22:29 UTC