The “Jai Maa Kali” in the letter written in Bengali, which was released to the media by the Bengal BJP, marks a strategic shift in BJP’s messaging in Bengal which was heavily loaded with Ram. ADVERTISEMENTThe slogan of “Jai Shri Ram” has been the identity of the BJP for decades now and has been articulated by Bengal BJP leaders as well during public meetings. “We remain committed to Hindutva,” said a Bengal BJP leader. There is nothing wrong in addressing the Bengal voters with Jai Maa Kali,” said a Bengal BJP leader. I am awaiting one opportunity to serve the people of Bengal,” Modi wrote.

Source: The Telegraph February 23, 2026 13:46 UTC