NDP Leader Jagmeet Singh has taken social media by storm in the last days of the federal election campaign with a pair of suave TikTok video that have been shared far and wide. Even if you don’t know what TikTok is, Singh’s video this week simplifying the NDP’s platform to a lip sync of the song “Choices” by E-40 gets the point across. The politician harnessed the social media app’s best features: trending music, filters, and a willingness to be a little self-deprecating. TikTok and its sister app Douyin, which is only available in China, have been downloaded over a billion times, according to digital marketing agency Konstruct. Singh posted another catchy TikTok a couple days after the first one, increasing his followers on the app.

Source: Huffington Post October 21, 2019 00:45 UTC