A Jack Wills catalogue mailout featuring images of young people drinking and partying in their underwear has been banned by the UK advertising watchdog for being too sexualised for young teenagers. Jack Wills added that the catalogue was personally addressed and sent to the mother who complained, not her children. The clothing brand featured a range of images of scantily clad young models partying in its spring catalogue. The watchdog said that the sequence of images in the catalogue was “sexually suggestive as opposed to simply being flirtatious or playful”. “We understood that younger teenagers could have both direct and indirect access to the catalogue,” said the ASA.

Source: The Guardian June 01, 2016 04:52 UTC