Through the Make It Count campaign, the brand seeks to promote enjoyment of life by lovers of the Tennessee Whiskey through sharing their experience. We no longer wish to enjoy a Jack Daniel’s whiskey the old fashion way. Jack Daniel’s, through the Make It County campaign, seeks to attract new customers while maintaining the already existing ones, by introducing flavoured whiskey in the Kenyan market. Gitau introduced Jack Daniel’s Tennessee Fire, which sharply hits the tongue with rich cinnamon notes followed by super smooth sweetness and offering hints of Vanilla as it goes down one’s throat. All these flavoured variants are all improvements of Jack Daniel’s flagship brand Old Number 7, which forms their base during production.

Source: Daily Nation February 19, 2021 12:56 UTC