Bengaluru: Flipkart-owned online fashion retailer Jabong aims to grow sales by at least 40% in the next fiscal year, driven mainly by advertising, sales from newer brands and the introduction of private label brands owned by sister company Myntra, a top company executive said. In an interview, Myntra and Jabong CEO Ananth Narayanan said Jabong will look to hit three key targets by the end of the year. Thirdly, we want to drive growth through new customers, not just existing customers... the sales growth will mainly happen through three things: marketing, selection and private brands,” Narayanan said. Flipkart dominates online fashion sales with its ownership of Myntra, the largest speciality fashion retailer, and Jabong, besides sales on its own platform. In January, Myntra reported sales of over Rs850 crore, including gross sales from Jabong.

Source: Mint February 27, 2017 18:50 UTC