JLL: Bright outlook for Hanoi and HCMC tourismHanoi and HCM City have been listed among 26 key cities in regard to hotel destinations in the Asia Pacific region, according to the latest report from JLL, which includes the latest tourism trends and provides an overview of current supply and demand and a future outlook. TourismIn 2016, Hanoi saw 4 million international arrivals, up an impressive 21.2 per cent year-on-year and exceeding the initial expectation of the Vietnam National Administration of Tourism (VNAT) of 3.8 million. In its tourism drive, Hanoi will position itself as a cultural destination for its food, culture, and relic sites. OutlookVNAT continues to strongly market Hanoi as a cultural destination through an advertising campaign with CNN across its international network. In addition to ongoing initiatives within Hanoi, to further enhance its tourism offerings, the capital looks to link its tourism coordination with other northern localities to lengthen international stays.

Source: VietNamNet News May 23, 2017 09:28 UTC